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Archive for the 'Events' Category

Michael Borowy, MA Defense

Thursday, June 21st, 2012

[ July 6, 2012; 1:00 pm to 4:00 pm. ] Date: Friday, July 6, 2012

Time: 1pm-4pm

Public Gaming: eSport and Event Marketing in the Experience Economy

Committee

Chair: David Murphy
Senior Supervisor: Stephen Kline
Supervisor: Dal Yong Jin
Internal Examiner: Richard Smith

Abstract

This thesis situates organized competitive digital gaming (eSport) in the context of historical sport, the rise of the computer and video games industry, event marketing, and the experience economy. It argues that the oftentimes misattributed [...]

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